A Case Study Assignment of How Not to Blog - 550 Words

A Case Study Assignment of How Not to Blog (Article Sample) Content: A Case Study of How Not to BlogDoes blogging have rules? Not really, but there obviously some certain methods that is not expected of a good blog. There are some issues, as a blogger, are expected of you so that you and your readers will have a wonderful time blogging. The case study below, perfectly demonstrates a wrong way to do blog. Despite the fact that the blog has a wonderful message regarding wordpress.com, it has, nevertheless taken a wrong approach, which may obviously, drive away the visitors if not boring them.Does not follow its own adviceThe blog purports that it is advising the readers how to blog with WordPress, however, it does not take its own tips into implementation. Actually, that is the first thing to note. How do you advice people if you yourself you are out rightly ignoring the advice you are providing to your clients.Repetitive imagesThe blog also uses similar images all over. Despite the fact that it is good to have an image in the blog. It a ctually makes the blog to be more presentable and attractive, it is irritating to have only one featured image throughout the blog. This also shows part of laziness of the blogger, more so when the tips the story is providing needs an illustration. It would have been better if there were screenshots to support the tips other than having one irreverent and boring image repeated all over.Lack of header tagsA good blog definitely has a header tag. Lack of a header tag is not only bad for SEO move, but also it makes reading to be very hard. Reading about WordPress in the blog will be easy if the readers would have been provided with an opportunity of scanning through the information. More importantly, it also attracts the readers going through the blog for a first time and are in a hurry to know what the blog is talking about very easily. It is also good to note that skipping headers is one of the ways of making the readers not to hit the back button.No linksThe blog forgoes links, even though there are significant opportunities of providing some. Actually, forgoing links negates the purpose of internet. Hence, in case you wish to blog, it is crucial that you ensure that you provide an external link wherever possible.Disorganized ThinkingThe blogger acts as if is suffering from disorganized thinking and keeps on repeating the same topic that had been elaborated three paragraphs before. Blogging requires good organization ...

Amstel Swot Analysis - Free Essay Example

Sample details Pages: 5 Words: 1587 Downloads: 10 Date added: 2017/09/11 Category Advertising Essay Did you like this example? B. SWOT Analysis: STRENGTHS: 1. The advantage of existing production line with nearly 30 years experience in producing high quality light lager. Amstel ® is one of the two principal international brands of the world leading brewer Heineken. The company was the first importer to introduce light beer since 1980, leading American light beer revolution with delicious Amstel Light ® which has only 3. 5% alcohol content and 95 calories – 35% fewer calories than regular lagers. Hence, the company has ample of experience and technique in producing and improving quality of light beer. This above condition strongly enhances the company in providing a new product line that is specially designed for ladies, meets the requirements for a beautiful and trendy, low alcohol content and low calories lager. 2. The strong partnership between Heineken International and Asia Pacific Breweries Limited- the leading brewer in the Asia- Pacific region. Heineken International currently is one of the two main shareholders of Asia Pacific Breweries Limited (APB), who strategically located at the heart of a rising Asia, where beer consumption growth is twice the global rate. Don’t waste time! Our writers will create an original "Amstel Swot Analysis" essay for you Create order APB currently undertakes the brewing of the company’s international leading premium brand – Heineken, and distributing product in six key markets in the Asia Pacific: Singapore, Malaysia, New Zealand, Thailand, Vietnam and China. The Amstel Light for Ladies will be first introduced in the target market of Vietnam, then ambitiously expanding to Asia- Pacific region in the long term. Hence, APB will continuously be our strategic important partner, in producing and distribution Amstel Lights for Ladies under our supervision. The APB’s extensive distribution network will robustly support the company in approaching the target markets and fast moving our brand. 3. Amstel Light for Ladies is positioned in the mid-priced mainstream segment, which is appropriate with the budget of most target customers in Vietnam. Amstel ® is the company’s number-two flagship brand, which is positioned in the mid-priced mainstream segment, the largest segment of the market. The new product Amstel Light for Ladies will loyal with this positioning by setting the price at a suitable level. This strength enables the company to providing the new lager that fitting with the medium level of average income of its target customers. WEAKNESSES: 1. This is the first time introducing Amstel ® into Vietnam market, there will be some early difficulties such as building customers’ trust in the quality of brand and requirement for a strong financial resource to invest in marketing the new light lager aim at females. Amstel ® was the traditional brewery in Amsterdam since 1870 and currently presences in over 90 countries all over the world. Nevertheless, Amstel ® is still a brand- new beer which strangely sounds in Asia Pacific region. Hence the Amstel Light for Ladies brand has the inherent disadvantages of a new product. Since it often takes time and effort to a new brand becomes familiar with customers, the company will have to face with the doubt or uncertainty of customer in the quality of newly introduced product. This is the first launching of a special low alcohol drink aim at a special market segment: outgoing, active and successful young women who have age above 21. The company has to strongly invest in advertising and promoting activities to build an image of beautiful, trendy and tasty Amstel Light for Ladies in targeted customers’ mind, which then becomes an appealing lager brand name to women. It requires a large amount of financial and human resources in performing market researches, deciding first approaching methods and making appropriate advertise campaigns. By understanding this weakness, the company may proactively prepare financial plan and strong advertising and promotion campaigns at the early stage of introducing the light lager to Singapore market. The targeted customers have as much as possible chances to try access and consider to our product. Accordingly, the uncertain feeling of customers will be fast fade away and customer gradually become familiar and even loyal to our brand name. 2. The salient â€Å"low alcohol content† and â€Å"fruit favor tasty† features of a light lager for ladies may appear unfavorable to a number of women who enjoy the original taste of regular alcohol drinks. With the purpose of providing a beer that appeal to ladies, Amstel Light for Ladies emphasis in the unique points of â€Å"low alcohol content†, â€Å"low calories† and â€Å"fruit favor tasty†. However, this may be appear in the mind of some women that this kind of light beer can not satisfy their thirst for a delicious original taste of regular alcohol content drinks. Therefore, the company has to produce a wide range of choice to maximize the customization to different customers in the targeted segment. The product line is ranging from non-alcoholic beer with various juicy flavors to low alcohol content beer with pure original taste. OPPORTUNITIES: 1. The size of target market segment has increased significantly recently and will become even bigger in the future. Thanks to the women liberation, women nowadays get higher education and play more and more important roles in society. The female employment worldwide, especially in Asia Pacific region not excluding Vietnam, becomes dramatically as large as the male and numerous of women did successfully in their careers. Therefore, many entertainment channels have not been the privilege of men anymore, including beer. Moreover, most of barriers to women in society have been totally cleared and women are encouraged to participate in most of social activities. Enjoying a light lager has become a part of the everyday fun, friendship and socializing those young- adult females share together. This brings about an opportunity for Heineken International to expanding Amstel brand in order to grab a large number potential but inadequately attended customers. 2. Amstel Light for Ladies enjoys many advantages as the first light lager specially aims at young female adults in the targeted markets. The emerging need for a special alcohol beverage for women has not been satisfied yet. Currently there is not any special ready- to- drink beer for women in Vietnam market in particular and Asia Pacific in general. Hence the innovation product almost does not have any directly competitor. The company can make the best of this opportunity to become the market leader, maximize the sales volume and generate huge profit. 3. The upcoming big events in Vietnam are a golden opportunity to launching Amstel Light for Ladies. Vietnam is going to celebrating the 1000- year- old city Thang Long- Hanoi capital in October 2010 and hosting Miss World 2010, those are very big socio-cultural series of events. Such upcoming occasions those forecast a huge demand for celebrating alcohol drinks for the young female adults in the targeted markets. It also a chance for the company to be one the official sponsorships to broadcast and popularize our brand name and image. This is the best time to launch Amstel Light for Ladies to the target markets. THREATS: 1. The bad impacts over drinking on health and society of lead to critical view of alcohol drink. Current issues are that alcohol has harmful impacts to human’s health and may cause some misbehaviour if over dinking. Hence, a beer for ladies also suffers from critical views of society. What action the company must take to prevent this threat is highlighting the unique features of Amstel Light for Ladies which is low alcohol content and even free alcoholic beer, meaning healthier for drinker. Also, the company has to promote â€Å"responsible drinking† message. This can be done by working with the authorities and trade partners on regular campaigns against drink- driving and binge drinking. 2. Threat of competition of close substitute products and new entrants due to low entry barriers. Although there is almost no direct competitor, the company still has to face with competition with other types of low alcoholic beverages such as sparkling wine and some light beer not specialized for women such as Corona. Moreover, the low entry barriers enable some other brewers to compete in the target market. Therefore, Amstel Light for Ladies must be well positioned as a pioneer in the segment of young females. C. MATCHING STRENGTHS TO OPPORTUNITIES/ CONVERTING WEAKNESSES AND THREATS 1. Matching strengths to opportunities The company can take many advantages from the opportunity of incredible increasing demand which resulting from the social trend of women’s drinking behaviour and upcoming big events in the targeted markets, by matching this with strengths of experience in producing light beer and extensive distribution network thanks to the firm partnership with Asia Pacific Breweries Limited. The company will have high economies of scale by product extension and producing at large size. This also enables the company offer Amstel Light for Ladies at a lower price. Moreover, the strength of medium pricing firmly matches with the opportunity that Vietnam is currently emerging developing in world economic stage, which promises a potential market for our product. Although there is an apparent improvement of standard of living, the average income of the region is still at moderate level. Therefore a medium pricing is suitable in this target market. 2. Converting weaknesses and threats The weakness of a low alcohol and juicy flavor beer may lead to a doubt in perception of some beer lovers can be converted to the product’s strength message â€Å"a healthier but pure original tasty light lager for ladies†. Alcohol in general or specifically beers for many years has been indispensable beverages in Vietnamese people’s interaction activities such as parties, celebration or special events in life. Consequently, the threat of critical views on bad impacts of alcohol drink will be eased by the opportunity of many coming important events when many people will cheer and celebrate together.

Moms Demand Action Advertisement Analysis - 893 Words

Moms Demand Action: Advertisement Analysis As reported by the nonprofit corporation, Gun Violence Archive, in 2017, already there have been 63 mass shootings and 2,762 gun related deaths (Gun Violence Archive). One specifically tragic mass shooting occurred on December 14th of 2012. Adam Lanza went on a shooting rampage at Sandy Hook Elementary School, murdering six staff members and twenty children ages six and seven (Vogel et al). This deadly and shattering event inspired the organization, Moms Demand Action for Gun Sense in America, a campaign focused on securing gun reform to promote safety for all, particularly school-aged children. For this purpose, they created several print ads marketed towards different audiences with the theme†¦show more content†¦The organization s name and logo are positioned in the bottom right corner of the advertisement. The second poster’s setting is in the aisle of a Kroger’s grocery store. Physically, this ad is similar to the first; there are two individuals standing in the middle of the photo with dissimilar items. An adult man on the right carrying a loaded gun contrasts a teen boy to the left, resting his foot on a skateboard. To the far right reads the phrase, â€Å"One of them isn’t welcome at Kroger. Guess which one† (Moms Demand Action for Gun Sense in America). At the bottom, it explains, â€Å"Kroger prohibits skateboarding inside its grocery stores because it’s unsafe. More so than a loaded gun?† (Moms Demand Action for Gun Sense in America). Identical to the first advertisement, at the bottom right corner is the Moms Demand Action logo. The first advertisement uses emotion to garner support from parents around America. The specific target audience for this ad is American mothers and fathers with young children attending school. This ad asks viewers to analyze the image with their â€Å"choose one† request. The common sense or implied value of the first ad that the target audience must buy into is child safety. The ad brings to mind the following question: if we won t sell chocolate eggs with a small toy inside because of it being a potential choking hazard, why do we continue to sell assault weapons that also put children in danger s path? Their argument is that it makesShow MoreRelatedAdvertisements For Sales Promotion : An Advertisement2514 Words   |  11 PagesStudent’s Name: Professor’s Name: Course: Date: Advertisements Introduction Advertising is form of communication that is directly invoked in passing critical messages to the target audience. It is also termed as a promotional mode that has persuasive instincts of swaying buyers to a given direction. Therefore, advertisements for sales promotion are destined to orient the thinking and perception of buyers to a given product. 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Lllllll Essay Example For Students

Lllllll Essay The Baptist faith believes in the precepts of Trinity, Heaven, and Hell. Surprisingly Mary does not have a special place in the Baptist religion. They dont teach the assumption of Mary because Mary is seen as just Jesus mother. As for the belief in Saints, they really dont designate saints because they believe that we all have been saved and we are all Gods messengers. Unlike Christianity, Baptists dont have bishops or Cardinals. The Baptist religion has a much more loose structure than the Catholic faith. There are also five pillars of understanding in the Baptist religion. These five pillars are tracing the history of God, the belief in the never ending kingdom of God, the gospels of Matthew and Mark, the revelation of Pauls gospel, and the gospels of Luke and John. They also believe that held four titles. Son of Man, Son of God, Son of Abraham, and Son of David. I asked Byron what a person in the Baptist faith must do to make their journey to heaven. He responded by saying Confess with your mouth, believe in your heart that Jesus died for you, and show love and compassion. Also one must be baptized and receive communion. Byron added, We are born sinners and are saved by God.The Sacraments that they have are Fruit of the Vine and Bread, which are grape juice and ceremonial bread. In the Baptist religion they have interfaith communion, where anyone can receive it. To the Baptists the sacrament of communion is more symbolic than what Catholics believe it to be. I found it interesting marriage and confession are not sacraments in there faith. The Baptists dont have a set version of the bible, but usually they use the King James or the New King James version. Sometimes they do use the Catholic bible. The format of a Baptist Sunday service consists of the choir, devotion (psalms, scripture, message, prayer, song), responsive readings, congregational prayer, choir, sermon, and invitation to join the church, offering, and then special announcements. Each month a different part of the church is in charge of the prayer service. They receive communion by the Priest and Eucharistic ministers taking it down to the isles and distributing it. Communion is distributed to everyone who is saved. As stated before the body and blood of Christ is very symbolic to the Baptists. In order to become a Minister in the Baptist church you must go through meetings with the Pastor. Then you do a trial sermon at a mass and then go on from there. Their encouraged to take theology classes. It took Byron two years to become a Deacon. He also has a teaching certificate. His duties s a Deacon are distributing communion, helping the church community, and taking part in the devotion in mass. Deacons preach sermons, but are confined to assisting the Pastor in baptism and distributing communion. Deacons are reaffirmed each year. The Deacon can decide whether or not he or she wants to remain a Deacon. The commonalities and differences that I discovered in the interview were that the Sacraments are different than the Sacraments in the Catholic faith. There are seven sacraments in the Catholic Church. They are baptism, confirmation, Eucharist, penance, extreme unction (anointing the sick), Holy orders, and marriage. In the Baptist faith the only sacraments that are recognized are baptism and the Eucharist. Another difference that I found interesting in this interview was that the Baptists view Mary as just Jesus mother. Christians also believe she is the Mother of God, but she plays symbolic roles in the Catholic religion. She is seen as the Protectess of all humanity. Most importantly she is viewed as the immaculate virgin. According to the gospels of Matthew and Luke, she conceived Jesus by heavenly intervention rather than human biology. Mary is appealed to in prayer and is honored in paintings, statues, and shrines. In my faith, which is Christianity, we honor her in the Hail Mary prayer. .u85c202ee8b83f727bc675af266246ff3 , .u85c202ee8b83f727bc675af266246ff3 .postImageUrl , .u85c202ee8b83f727bc675af266246ff3 .centered-text-area { min-height: 80px; position: relative; } .u85c202ee8b83f727bc675af266246ff3 , .u85c202ee8b83f727bc675af266246ff3:hover , .u85c202ee8b83f727bc675af266246ff3:visited , .u85c202ee8b83f727bc675af266246ff3:active { border:0!important; } .u85c202ee8b83f727bc675af266246ff3 .clearfix:after { content: ""; display: table; clear: both; } .u85c202ee8b83f727bc675af266246ff3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u85c202ee8b83f727bc675af266246ff3:active , .u85c202ee8b83f727bc675af266246ff3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u85c202ee8b83f727bc675af266246ff3 .centered-text-area { width: 100%; position: relative ; } .u85c202ee8b83f727bc675af266246ff3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u85c202ee8b83f727bc675af266246ff3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u85c202ee8b83f727bc675af266246ff3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u85c202ee8b83f727bc675af266246ff3:hover .ctaButton { background-color: #34495E!important; } .u85c202ee8b83f727bc675af266246ff3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u85c202ee8b83f727bc675af266246ff3 .u85c202ee8b83f727bc675af266246ff3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u85c202ee8b83f727bc675af266246ff3:after { content: ""; display: block; clear: both; } READ: Domestic Terrorism, Overlooked? EssayIn the Catholic faith, we honor spiritual heroes as saints. These people who we recognize are so holy and have so much faith, that they dedicated their life to Christ. On the other hand, the Baptists do not really designate saints because they believe we all